Healthcare reform, the unsteady economy, and an increased value on lifestyle balance are factors driving more and more physicians to favor employment over running an independent practice. Strategically this is good news for hospitals, but marketers and physician recruiters need to hone their tactics to appeal to this growing group of in-house providers. Read the [...]
With some hospitals struggling to fill a physician void, more institutions are turning to nurse practitioners (NP) and physician assistants (PA) for a solution. In fact, hospital outpatient visits handled by only NPs or PAs jumped 50 percent from 2000-2001 (10 percent) to 2008-2009 (15 percent), according to a new report from the Centers for [...]
Thomas Lee’s business cards are stamped with the link to his Facebook page. The orthopedic surgeon actively tweets, checks in regularly on FourSquare, and maintains a GooglePlus profile. And he does it for his patients. “It’s an electronic way of extending the conversation,” says Lee, who practices at Orthopedic Foot and Ankle Center in Westerville, [...]
Everyone knows that hospitalists are integral to the hospitals where they work, but just how important are they? One proxy measure is how many of a hospital’s patients they admit and follow. When we asked those questions on the 2011 Today’s Hospitalist Compensation & Career Survey, respondents told us that just over 70% of the [...]
Physician employment continues to rise. This year, physicians increasingly sought employment by hospitals, and hospitals increased efforts to employ physicians. In fact, Irving Levin Associates reported a 200 percent increase in physician group mergers and acquisitions in the second quarter 2011 compared to the same period the year before. Furthermore, physician group M&A activity increased [...]
In the last several years, medical specialty boards have implemented maintenance-of-certification requirements to provide ongoing education and assessment of physicians. Now the American Board of Medical Specialties plans to make information about whether individual physicians are meeting those requirements available to the public. Read the full article
By investing 90 minutes per week to reaching patients via Twitter, YouTube, Google+, and three Facebook accounts, Dr. Vandna Jerath said she’s been able to build her credibility and build a bond with patients before they ever step through the door to her office, Optima Women’s Healthcare Practice in Colorado. “As many as a third [...]
Despite the widespread belief that the U.S. medical education system produces superbly skilled clinicians, a recent survey of department chiefs from Kaiser Permanente reveals some surprising insights into challenges new doctors face in providing office-based care. For the study, published in the November issue of Health Affairs, lead author Francis J. Crosson, senior fellow at [...]
The proverbial statement, “You only get one bite at the apple” couldn’t be truer than when negotiating a Physician Employment Agreement. Whether you’re the head of a medical practice inviting an experienced physician to join the group, or a resident contemplating a Letter of Intent, fair and effective negotiations are paramount to establishing a long-term [...]
With imminent changes coming to healthcare reimbursement, it’s an opportune time to examine what can be done to ensure the payer receives maximum benefits. As a healthcare provider, what can you do to help control patient outcomes and satisfaction? This article will discuss what providers and facilities can do to influence these results. Not much [...]
