When physicians want to discuss the latest journal articles or breakthrough research in medicine, they can simply engage in conversation with a colleague down the corridor or partner in the next office. This type of watercooler talk will never cease, however social media has proven to be a much larger medium for discussion among those in the medical field. [...]
As more providers continue to join the ranks of social media sites like Twitter, Facebook and Google+, they must be sure to pay extra attention to establishing their digital footprint, according to Gregg Masters, a healthcare social media advocate and consultant who spoke at last week’s Healthcare Information and Management Systems Society’s annual conference in [...]
Despite a rise in the number of healthcare professionals migrating online to build a following on blogs and on social media sites such as Twitter and Facebook, dangers persist, as outlined in a recent article published in the British Medical Journal. One of the main points made by the author, general practitioner Margaret McCartney (who [...]
By investing 90 minutes per week to reaching patients via Twitter, YouTube, Google+, and three Facebook accounts, Dr. Vandna Jerath said she’s been able to build her credibility and build a bond with patients before they ever step through the door to her office, Optima Women’s Healthcare Practice in Colorado. “As many as a third [...]
The number of physicians using sites such as Facebook and Twitter has grown so quickly that Gabriel Bosslet, MD, realized the moment his study on physician social media use appeared in June that it already was out of date. The data, collected by Dr. Bosslet between February and May 2010 and posted more than a [...]
